Subscription options and pricing mechanisms

Article 1 - Customer subscription

The Customer subscription is defined by the following software components:
− The Hosted Services;
− The number of Item Collections;
− Item Collection Traffic Tier;
− A bundle of Personalization Modules used per Item Collection: Starter, Pro, Enterprise, Expert,

as listed in the Personalization Project Proposal.
‍
1.1. Item Collection
An “Item Collection” is a homogeneous catalog of content eligible for recommendations, served by the Customer from one single entry point. In a single Item Collection, the following conditions must apply:
‍
− All items have the same data type in Froomle’s data model;
− For each Personalization Module (as defined below), an item is either recommendable or it is not. (If it depends on other conditions like language, store, etc. this corresponds to more than one Item Collection);
− In the case of file-based catalog updates: all item-info is communicated in a single file in which every record corresponds to a single item and its details and every record has the same structure and fields;
− In the case of API-based catalog updates: for every item Froomle needs to query the same API in an identical way, getting responses with identical structures and identical fields;
− Dashboarding: conversion, click-through-rate, etc. are measured on Item Collections. If other splits are required, this implies distinct Item Collections.
‍
1.2. Item Collection Traffic Tier
The “Item Collection Traffic Tier” is based on the estimated annual traffic of the Item Collection(s) in scope of the Agreement.
‍
1.3. Personalization Module
A “Personalization Module” is a specific set of functionalities provided by Froomle that generates a predefined output (recommendations, scoring, tags) based on a given input. The integration can be API-based, file-based or manual depending on the use case.

Article 2 - Upgrade

If the total number of recommendations included in the subscription has been reached, the subscription can be upgraded. When upgrading, the number of available recommendations will increase to the next threshold and the yearly count will continue. Upgrading the software subscription will not prolong the Initial Period.
‍
The calculation of the upgrade fee is described in the Project Proposal
‍
The fee will be increased and calculated as follows (the “Upgrade Fee”)
U = (P2 – P1)*((Z – M)/Z)

Where:
− U: Upgrade fee
− Z: Contractual term (“Initial Period”)
− M: Number of months into the contractual term
− P1: Software subscription fee of the lower subscription
− P2: Software subscription fee of the higher subscription

Article 3 - Downgrade

The subscription can only be downgraded to a lower tier at the end of the Initial Period.

Article 4 - Hosting Cost Index

The Customer subscription will be subject to following Google Cloud prices evolution using the following mechanism (the “Hosting Cost index”) described on www.froomle.ai/hosting-cost-index.