In this episode, we had a conversation with Nihad Memić, Managing Director Benelux at Woolman. 

Our CEO Koen Verstrepen and Nihad deep dive into personalization and Shopify, digging into other topics like:

> User experience versus conversion. What’s more important: Customer Acquisition Cost or their Life Time Value?

> How personalized websites feel for the consumer

> Trusting AI: What part of the data is relevant right now. 

> How Netflix had a moment of failure with personalization

About Nihad

Nihad Memić is an experienced eCommerce and replatforming specialist with over 10 years of experience in online retail and complex eCommerce projects. 

He gained a large part of his experience by working on the webshop side as an eCommerce manager and experienced firsthand what it is like to run multiple websites and generate more turnover. 

Now, he is the Managing Director at Woolman, the largest Shopify Plus Partner in Europe. He is focused on replatforming, D2C, B2B, conversion optimization, and eCommerce strategies. 

About Woolman 

Woolman is the largest Shopify Plus Partner in Europe, focused on helping brands unleash their eCommerce potential. Their mission is to remove all technological barriers and obstacles holding eCommerce merchants back. They want to enable the store owner to concentrate on what’s truly important for their business.

They are partners, advisors, coaches, and enablers for their clients. Their customers are various size retailers seeking growth and internationalization. While Woolman’s expertise lies in Shopify, they are also experienced in brick-and-mortar as well as eCommerce.

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Read further the collaboration we did with Woolman, on how they created the Froomle Shopify App.