Challenge

What has been their challenge?

IOL aims to increase the visits on their article pages to increase the engagement and their advertisement revenues.

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SolutIon

How did we approach this case?

Froomle implemented our Continue reading module on the article pages.

FINAL RESULT

This is the final result

Benchmarking a purely content based recommender (articles on the same topic as the read article), Froomle’s continue reading recommendations outperformed the baseline by 45%.

Next step

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Increasing engagement while beating competition

Summit Media implements 'Continue Reading'

MODULE

Personalization outperforms popularity baseline up to 60%

by using 'Continue Reading' module

MODULE

‘Continue Reading’ increases key KPIs on article pages

What has been their challenge?

How did we approach this case?

This is the final result

Start your 40-day
Trial today!

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Increasing engagement while beating competition

Personalization outperforms popularity baseline up to 60%

Our academic partner

Solutions

Resources

Company

‘Continue Reading’ increases key KPIs on article pages

What has been their challenge?

How did we approach this case?

This is the final result

Start your 40-dayTrial today!

You Might Also Like

Increasing engagement while beating competition

Personalization outperforms popularity baseline up to 60%

Our academic partner

Solutions

Resources

Company

Start your 40-day
Trial today!