Challenge

What has been their challenge?

La Stampa teams up with Froomle to personalize their entire online experience.

SolutIon

How did we approach this case?

One of the modules Froomle has quickly optimized, is a box showing recent articles from a given topic.

FINAL RESULT

This is the final result

By reranking recent articles based on the user's reading history, CTR was improved by around 60% as compared to the GEDI baseline (specific on La Stampa).

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Next step

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Increasing engagement while beating competition

Summit Media implements 'Continue Reading'

MODULE

Personalization outperforms popularity baseline up to 60%

by using 'Continue Reading' module

MODULE

60% improved engagement on a ‘recent articles’ box

What has been their challenge?

How did we approach this case?

This is the final result

Start your 40-day
Trial today!

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Increasing engagement while beating competition

Personalization outperforms popularity baseline up to 60%

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Solutions

Resources

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60% improved engagement on a ‘recent articles’ box

What has been their challenge?

How did we approach this case?

This is the final result

Start your 40-dayTrial today!

You Might Also Like

Increasing engagement while beating competition

Personalization outperforms popularity baseline up to 60%

Our academic partner

Solutions

Resources

Company

Start your 40-day
Trial today!