Challenge

What has been their challenge?

KIWI has a webpage featuring various sales opportunities, which is typically focused on their cheapest flights or sale flights. They were curious to understand if adding personalization to their recommendations would show better results compared to only showing cheaper options.

SolutIon

How did we approach this case?

In order to show accurate and relevant recommendations in our Recommended for You module, our recommender system took into account a few important factors:

Where the user wants to travel from
What that person has searched before
What tickets were previously bought by the user

FINAL RESULT

This is the final result

The results of the Recommended for You module compared to the cheapest options showed a 3.2% uplift in CTR and a 2% uplift in conversion. These positive results show the potential impact personalized recommendations can have for the travel industry.